Logan was a mere eight years old when he discovered is love of entrepreneurship. While on a vacation in Southern California, Logan and his family crossed the border into Tijuana Mexico for a day where he saw a merchant selling friendship bracelets. He knew a great opportunity when he saw it so he borrowed some money from his parents, bought a batch of bracelets, and brought them back to California to sell at a stand outside of Seaworld. There he stood and sold each colorful bracelet for a healthy profit. By the end of the day he’d made $144 – a fortune to the young Logan. And the fire of entrepreneurship was lit.
As an adult, he stretched his entrepreneurial wings and started a small, single-category company that grew to become the largest importer and distributor of professional human hair extensions in the United States. Things continued to grow from there as they added product lines and experienced staff until he eventually built a multi-million-dollar business.
When asked what prompted him to create YELLOOW Logan responded, “When I was first married and trying to put food on the table, money was my ‘Why’. But this time it is completely different. My ‘Why’ is to use what I have learned to help other people find success and achieve their dreams.”